The story goes like this: I was walking downtown and saw a sign that said SURF CLUB. I thought to myself, "Here? In Oakland?"
So I went in, sniffed around, fell in love and immediately went home to plot on ways to collaborate with them.
The next time I went in , I spoke with store owners Ari & Max and pitched to them my desire to do a look book.
The rest is nothing but fun and creative history!
Click below to see some out takes from the book.